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"Pamela N. Danziger"

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Pamela N. Danziger – Why People Buy Things They Don’t Need

Pamela N. Danziger – Why People Buy Things They Don’t NeedSynopsisConsumers shop to satisfy emotional needs and desires – if a company is selling to emotion, then it’s in the business of luxury. What motivates consumers...

By Sam... on Oct 6, 2021

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